When a customer begins looking at engagement rings, the question often presents itself… White gold or platinum? Although both are wonderful options, they are different. To help make your choice a little easier, allow us to share with you a few important differences between the two.
First is the color of the two metals. Platinum is naturally white while pure gold is closer to the color of yellow gold. To make gold white, it must be blended with other metals to form an alloy and then rhodium-plated to create that “bright white” color. Over time, the rhodium plating can experience wear and begin to show the yellow color of the gold underneath. If this occurs, you can re-plate the ring in rhodium to restore that “bright white” color.
Another difference between the two metals is price. Although gold and platinum are similar in price per gram, platinum is a denser metal and you will need more platinum to make a ring, ...
Leonardo Jewelers is excited to once again participate in the annual Red Bank Wedding Walk on March 26, 2017. Those who register with us, not only get to see the most gorgeous collection of engagement and wedding rings, but will be given a $100 gift to be used towards any gold or platinum wedding bands purchased from us.* Please join us and we promise you will receive exceptional treatment and will thoroughly enjoy the experience at our store.
*To receive the $100 offer, you must register with us during Wedding Walk 2017 and the offer expires March 30, 2018. This offer cannot be redeemed in cash, and only one offer per customer is permitted. It cannot be used in conjunction with other offers.
We would like to wish you all a very Merry Christmas and Happy New Year! We are making lots of progress with the new store in Metuchen, NJ, which will be open early 2017. Please check back for more details!
We invite you to meet Gian Marco Papini, the scion of one of Italy’s most important jewelry factories. He will bring his entire collection of magnificent jewels, all created in the Papini Ateliers in Italy.
We are thrilled to share the progress at our new Metuchen showroom and look forward to serving central New Jersey and Staten Island in early 2017! Check our Facebook, Twitter and Instagram for periodic updates and announcements.
Red Bank, NJ · 35 East Front Street · 732.747.7880 · Store Hours Metuchen, NJ · 665 Middlesex Avenue, #125 · 732.549.7880 · Store Hours Elizabeth, NJ · 829 Elizabeth Avenue · Location Moved to Metuchen