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ABOUT TISSOT

Tissot, with its signature 'Innovators by Tradition', has been pioneering craftsmanship and innovation since its foundation in 1853. Today Tissot is a member of the Swatch Group, the world’s largest watch producer and distributor. The company has always had its home in the Swiss watchmaking town of Le Locle in the jura Mountains but now also has a presence in 160 countries.

Tissot, with its signature 'Innovators by Tradition', has been pioneering craftsmanship and innovation since its foundation in 1853. Today Tissot is a member of the Swatch Group, the world’s largest watch producer and distributor. The company has always had its home in the Swiss watchmaking town of Le Locle in the jura Mountains but now also has a presence in 160 countries.

The Tissot innovation leadership is enabled by the development of high-tech products, special materials and advanced functionality. With a broader, more versatile range of high-quality timepieces at an attractive price than any other Swiss watch brand, Tissot also expresses its commitment to making excellence accessible.

As official timekeeper and partner of FIBA, AFL, MotoGPTM, FIM Superbike and the World Championships of cycling, fencing and ice hockey, Tissot is committed to respecting tradition, underlining its core values of performance, precision and setting new standards.

History

From 1853 to the present day, Tissot has continually surprised and delighted customers with its product innovation. A relentless pioneering spirit led the company from its foundation in the small Swiss Jura town of Le Locle, to a presence in 150 countries. From its first pocket watch with two time-zones in 1853 to its revolutionary touch-screen technology T-Touch watch, Tissot has presented a series of "firsts" in terms of technology, materials and design - even to the extent of creating watches made of rock, wood and pearl.

From day one, Tissot was also dedicated to taking its innovations to destinations well beyond the Swiss borders. In 1858, the founder's son, Charles-Emile Tissot, left Le Locle for Russia and successfully sold Tissot savonnette pocket watches across this huge and influential empire. International expansion went from strength to strength and Tissot is today the leading producer of the traditional Swiss watch industry in number of units. Being sold by 16,000 Points of Sale across five continents, Tissot products offer a wide selection of watches to suit diverse functional needs and tastes.

Over the years many key figures have owned Tissot watches, including actress Sarah Bernhardt, singer Carmen Miranda, Elvis Presley, Grace Kelly and Nelson Mandela.

The proud Tissot Ambassadors of today are:

Danica Patrick - Race car driver

Deepika Padukone - Actress

Barbie Xu - Actress

Nicky Hayden - MotoGP racer

Thomas Lüthi - Moto2 racer

Steven Stamkos - Ice hockey player

Tony Parker - Professional basketball player

Huang Xiaoming - Actor and singer

Although Tissot keeps expanding in order to reach people around the globe, it will always remain faithful to its home country of Switzerland. This is one of the reasons it found such an ideal partner in the Jungfrau Railway and its Centenary Celebration of 2012. The collaboration incorporates strong common values with extremely deep roots. Just like Tissot’s hometown of Le Locle, the Jungfrau region is also on the UNESCO World Heritage list. Additionally, they both demonstrate ultimate timing and precision to reach the top.
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