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Rolex (Adobe Analytics and Content Square)

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  • Reference 52508
  • Model case 39 mm, 18 kt yellow gold, polished finish
  • Water-resistance Waterproof to 50 metres / 165 feet
  • Bezel Domed and fluted
  • Dial Intense white
  • Bracelet Leather strap
  • Movement Perpetual, mechanical, self-winding
  • Caliber 7140, manufacture Rolex
  • Power reserve Approximately 66 hours
  • Certification Superlative Chronometer (COSC + Rolex certification after casing)

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1908

Intense white dial

Each dial is a miniature work of art. The color, reflections and surface texture, along with decorative elements and the overall design give the watch its intrinsic character. Rolex masters all aspects of its dial creation and production in-house. From the initial sketches to the final inspection, including coloring or the application of appliques, the process involves a series of steps and operations that call on specific expertise. Some of these professions - enamelling, for instance - date from the early days of watchmaking. Others are inherent to the use of cutting-edge technologies, such as magnetron sputtering, a complex technique for coloring the surface of a dial by depositing a thin film of material in a vacuum environment. A meeting of traditional skills and technology, the manufacture of Rolex dials perfectly encapsulates the philosophy that guides the brand: seeking the highest level of quality to achieve an impeccable, long-lasting result.

Intense white dial

Domed and fluted bezel

This elegant and understated watch features a slim case crowned with a bezel that is part domed and part finely fluted - the lower part being given an elegant fluting and the upper part domed.

Domed and fluted bezel

18 kt yellow gold

By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 kt gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 kt gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.

18 kt yellow gold
Model availabilty

Model availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers. Leonardo Jewelers is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex Watches. Model availabilty

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Rolex 1908

Cutting edge of classicism

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Rolex
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